Inside Elegance: Lessons from Tom Ford and Michael Avedon

✨ Beginning our change

Last week I had the pleasure of hosting some of my wonderful clients at a private Tom Ford event with the incredible photographer Michael Avedon, who flew in from New York. The evening was relaxed but full of quiet magic. Between fittings, portraits, and conversations about timeless style, I watched people light up as they tried something new. It reminded me why I love what I do — seeing that spark when confidence meets craftsmanship.

The architecture of elegance

Tom Ford has an extraordinary way of designing clothes that speak quietly but leave a lasting impression. Every blazer, every jumpsuit, every stitch feels intentional. You notice it when you move. You feel it when you stand.

For women, it is the precision of the cut, the perfect waistline that seems to know your body before you do. For men, it is that unmistakable sense of quiet luxury. No loud logos. No unnecessary details. Just craftsmanship that communicates confidence without needing to explain itself. Once you put it on, you understand why true quality never shouts.

Investment and identity

I often tell my clients that true investment pieces are not just about price or brand. They are about permanence. The right piece feels like architecture for your presence. It gives structure to who you are becoming.

At the event, I watched a client reach for a piece she never would have chosen on her own. When she looked in the mirror, she paused. Then she smiled and said, “I feel like myself again.” That moment said everything. As a style director, that is what I want for everyone I work with to help them see the version of themselves that already exists, waiting to be revealed through the right choices.

Quiet luxury is confidence

Quiet luxury is not about blending in. It is about standing in stillness and letting quality speak for you. It is a reminder that the most powerful expression of style is not performance, it is presence.

As I left the event, I thought about how elegance really works. It is not about being seen first. It is about being remembered last.

Here’s to investment pieces that last a lifetime, and to the confidence that never goes out of style.

Oriona x

P.S If you’d like to visit Tom Ford with me and explore the new collection, reply to this newsletter I’d be delighted to take you behind the scenes and introduce you to some of the brand’s hidden gems.